Once gain we’ve managed to find ourselves at the start of a brand new year. January brings with it resolution after resolution to improve our lives, health, financial status, and relationships. Yes, 2010 can be anything we’d like it to – and this is why I’m asking that 2010 be the year of great beer.
The readership audience of this blog, and others like it, are made up of individuals who care, appreciate, respect, and promote the beauty of GOOD beer. The noble promotion and criticism of craft brews across our country and the world is the sole purpose of BeerGenius.
Now, before I continue, I must confess a major regret. I myself, do not crave or yearn for a beer on a daily basis. Do I appreciate a full-bodied, crisp hefeweizen every now and then? Certainly – but I admit that, unfortunately, my palette for beer tasting leaves something to be desired.
So what I am doing in saying that this is they year of great beer? The passion I share with this readership, and the reason I am a part of BeerGenius, is simply that deliciously brewed beers should continue to be appreciated, and promoted by all of us. I believe the brewing process is just as much an art as it is a science. The different ways the ingredients can be combined giving the beer its style, color, and aroma are all evidence that there is a clear distinction between college beer-pong beverages and inventive masterwork craft beers.
Sure – I’m preaching to the choir about why we should continue appreciating the slightly more expensive brews that taste worlds different, because we know it to be true. The couple extra dollars spent often result in something comforting, special, new, and often unique.
Here’s what I’m saying: there are still plenty of unfortunate people out there unaware of the excellence of great beer. Even when every new beer isn’t our favorite, if it is something new then it’s always a tasteful adventure. Next time you’re in the liquor store with a friend reaching for those all too familiar college cans, just remember how many good beers there are yet to be tasted.
Let’s make it a year for great beer, and the promotion of an enhanced liquid agenda for those who have yet to seek the joy of the craft beers so many of us love.
Cheers and Happy 2010 to all!
Maggie Gremminger
BeerGenius
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Hear, hear!