Alright, we’re back to cans. Why? Because they’re awesome. Let us count les raisons:
- Easier to transport and ship – cheaper beer for you
- Preserves the beer much better than glass bottles ever could by blocking light, oxygen
- Much more sustainable, easier to recycle
- Easier to carry beer with you on the go (think hiking, snowboarding, picnics with your mom, etc)
- Less conspicuous – most craft beer cans don’t look like beer cans. Ease of tailgating or whatever else
- Allowed in more places – many venues don’t allow glass
And it could go on and on.
See, here’s the deal: The beer industry will soon face the same issue that the wine industry has been dealing with for the past 10-15 years with their screw cap wines – they break tradition. And a silly one at that. Screw caps seal and protect the wine better, as do beer cans as opposed to bottles. Cans are simply a better container for our beloved beverage.
People will hold onto bottles for years to come because they’re a legacy product – something that has, traditionally, been indicative of quality. Not so anymore. The rules have changed.
To continually demonstrate my love for canned beer, I’ve taken the liberty of reviewing the iconic Fat Tire from New Belgium – in canned form. By the way, I’m experimenting with Facebook Video. Let me know if/how well it works for you. Check it out:
If the video isn’t working, here’s the YouTube version (SAME VIDEO):
- Originality within style (16): A fairly standard amber ale with a nice toasted quality.
- Nose (18): Love the nose on this beer – smells of rich malt, caramel, hint of vanilla
- Mouthfeel (19): Full, without making you feel full.
- Character (16): Fat tire is well-balanced, if a little thin on top.
- Overall Quality (16): Huge plus for the can. A bit of a minus for intricacies that make an excellent amber.
- Total (85): Hard to go wrong – especially in cans. This one is a staple.
Beer: Fat Tire Amber Ale
Brewer: New Belgium Brewing Company
Availability: Everywhere except Northeast US, SE US.
Reviewed by: Jameson Huckaba (twitter: @jamesonhuckaba)